Media/Impact: An Introduction to Mass Media, 13th Edition

From media history to today’s rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The thirteenth edition focuses on convergence-how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider’s look at what it’s like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.Media/Impact: An Introduction to Mass Media 13th Edition is written by Shirley Biagi and published by Cengage Learning. ISBNs for Media/Impact: An Introduction to Mass Media are 9798214153513, and the print ISBNs are 9798214135519. Additional ISBNs include 9798214135601, 9798214135595.